Writings

Worked in a 5 member team to write case study research reports for the Marketing Management course at the Tepper School of Business, Carnegie Mellon University.

                          

THE CITIBANK CASE

This report prepares a solution for Citibank in its efforts to extend its Credit Card Services to the Asia Pacific region.

Report -Download pdf   (176 kb)

FREEMARKETS ONLINE CASE

An attempt to strategize an optimum approach to boost revenues for FreeMarkets Online.

Report -Download pdf   (99 kb)

SEALED AIR CORPORATION CASE

A report that studies the best path for Sealed Air Corporation to take inorder to survive the new and unexpected competition it faces in the protective packaging market.

Report -Download pdf   (120 kb)