| Business/Marketing | Entertainment Industry | Miscellaneous |
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STAYING STREET SMART IN THE INTERNET AGE - MARK MCCORMACK |
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Mark McCormack - founder and late CEO of International Management Group (IMG), the world's premier sports and lifestyle management and marketing firm, shares invaluable tips to creating a successful, profitable and stable business. |
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A great primer on how to tackle modern day business with special reference to progressive technology. |
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MARKETING MANAGEMENT - PHILIP KOTLER |
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An excellent resource on topics of Brand Building, the Technology/Internet Revolution, Marketing around the Globe and Customer Relationship Management (CRM). |
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Dedicated to helping individuals, groups and companies adapt their marketing strategies and management to embrace modern technological reality. |
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THE ONE MINUTE MANAGER - KENNETH BLANCHARD, SPENCER JOHNSON |
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An extremely lucid read that brings along an effective combination of practicality and simplicity to better manage one's professional life. |
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Classic business literature where both authors allude to several studies in medicine and the behavioral sciences to address productivity issues and successfully overcome them. |